Last Updated: October 2025
Who We Are
Professional Financial Solutions Group (PFSL) is a comprehensive financial services provider based in Auckland, New Zealand. Our website address is: https://professionalfinancial.co.nz.
We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or use our services.
Contact Information:
- Email: info@pfsl.co.nz
- Phone: 09 846 9934
- Address: 42 George Street, Mount Eden, Auckland 1024
- Website: professionalfinancial.co.nz
Information We Collect
Personal Information You Provide
When you inquire about our services or submit forms on our website, we may collect:
- Your name and contact details (email address, phone number, physical address)
- Financial information relevant to mortgage, insurance, or business loan applications
- Business information (if applying for business services)
- Any other information you choose to provide in your communications with us
Automatically Collected Information
When you visit our website, we automatically collect certain information through cookies and tracking technologies:
- IP address and browser information
- Device and operating system details
- Pages visited and time spent on our site
- Referral sources and search terms used
- Interaction with our content and advertisements
Lead Capture and Contact Forms
When you submit a contact form, request a consultation, or download resources from our website, we collect the information you provide to:
- Respond to your inquiries about mortgage, insurance, or business financing services
- Schedule consultations with our financial advisers
- Send you relevant information about our services
- Follow up on your service requests
- Provide you with educational resources and market updates (with your consent)
This information is stored securely and is only accessible to authorized PFSL team members who need it to provide services to you.
Analytics and Tracking Technologies
Google Analytics and Google Ads
We use Google Analytics and Google Ads to:
- Understand how visitors use our website
- Measure the effectiveness of our advertising campaigns
- Improve our website functionality and user experience
- Create remarketing audiences for relevant advertising
Google Analytics uses cookies to collect non-personally identifiable information. You can learn more about Google’s privacy practices at: https://policies.google.com/privacy
Meta (Facebook) Pixel
We use Meta Pixel to:
- Track conversions from Facebook and Instagram ads
- Build targeted audiences for our advertising campaigns
- Optimize our ads for people most likely to take action
- Remarket to people who have visited our website
You can learn more about Meta’s data practices at: https://www.facebook.com/privacy/policy
How to Control Tracking
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit our site, and some services and functionalities may not work.
To opt-out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout
To opt-out of Meta/Facebook tracking, visit: https://www.facebook.com/help/568137493302217
Cookies
Our website uses several types of cookies:
Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They include:
- Session cookies that maintain your session while browsing
- Security cookies that help protect against fraud
- Load balancing cookies that ensure website stability
Analytics Cookies
These cookies help us understand how visitors interact with our website:
- Google Analytics cookies (_ga, _gid, _gat) that track user interactions
- Meta/Facebook cookies that track conversions and user behavior
Marketing Cookies
These cookies track your browsing habits to deliver relevant advertisements:
- Google Ads cookies for remarketing campaigns
- Meta Pixel cookies for Facebook and Instagram advertising
- Third-party cookies from our advertising partners
Functional Cookies
If you submit a form or leave a comment on our site, we may store:
- Your name, email address, and website in cookies for your convenience
- These cookies last for one year and prevent you from having to re-enter information
How We Use Your Information
We use the information we collect to:
- Provide mortgage broking, insurance, and business financing services
- Respond to your inquiries and service requests
- Send you information about our services and special offers (with your consent)
- Improve our website and services
- Comply with legal and regulatory requirements
- Protect against fraud and maintain security
- Analyze website traffic and user behavior
- Create targeted advertising campaigns
- Send appointment reminders and service updates
Who We Share Your Data With
We may share your information with:
Service Providers
- Banks and lending institutions (for mortgage and loan applications)
- Insurance companies (for insurance quotes and policies)
- Our business partners, including Prospa (for business financing)
- Professional service providers (accountants, lawyers) as required for your services
Third-Party Services
- Google (for analytics and advertising)
- Meta/Facebook (for advertising)
- Email marketing platforms (for communications)
- Cloud storage providers (for secure data storage)
- Website hosting services
Legal Requirements
We may disclose your information when required by law, court order, or government regulations, or to protect our rights, property, or safety.
We will never sell your personal information to third parties.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure servers and firewalls
- Limited access to personal information (only authorized personnel)
- Regular security assessments and updates
- Staff training on data protection and privacy
Data Retention
We retain your personal information for as long as necessary to:
- Provide you with our services
- Comply with legal obligations (typically 7 years for financial records)
- Resolve disputes and enforce our agreements
- Meet regulatory requirements for financial services providers
For marketing purposes, we will retain your information until you opt-out or request deletion, unless a longer retention period is required by law.
Your Rights
Under New Zealand’s Privacy Act 2020, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal requirements)
- Object to processing of your personal information
- Withdraw consent for marketing communications
- Request a copy of your data in a portable format
- Lodge a complaint with the Privacy Commissioner
To exercise any of these rights, please contact us using the details provided above.
Third-Party Links and Embedded Content
Our website may contain links to third-party websites and embedded content (such as videos, images, or articles). These third-party sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.
Embedded content from other websites behaves in the exact same way as if you visited the other website directly. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
Children’s Privacy
Our services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.
International Data Transfers
Some of our service providers may be located outside New Zealand. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on our website with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or would like to exercise your privacy rights, please contact us:
Privacy Officer
Professional Financial Solutions Group
42 George Street
Mount Eden, Auckland 1024
Phone: 09 846 9934
Email: info@pfsl.co.nz
Website: professionalfinancial.co.nz
Complaints
If you have any concerns about our privacy practices, please contact us first so we can try to resolve your concern. If you are not satisfied with our response, you have the right to lodge a complaint with the New Zealand Privacy Commissioner:
Office of the Privacy Commissioner
PO Box 10094
Wellington 6143
Phone: 0800 803 909
Website: www.privacy.org.nz